Improving Campaign Performance Through Research-Backed Ad Enhancements

After researching human cognition and consumer behavior for 10+ years we discovered that ads perform better if they match human behavior and preferences.

CTVVideoDISPLAY

CTV Ad Enhancements

Increase the performance of your CTV ad campaigns by leveraging Equativ ad enhancements. Research confirms adding enhancements to CTV ads improves attention.

  • 52% lift in attention
  • Instantly with no extra work
  • No added cost to your CTV CPM
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CTV Dynamic QR Code
CTV Countdown Overlay
CTV Sports Ticker
CTV Weather Overlay

Video Ad Enhancements

Equativ's video ad enhancements improve awareness and comprehension. In fact, 72% of consumers mostly watch videos on mute. However, less than 10% of video ads have captions.

  • Automatically add headlines or captions in the headline space
  • 37% increase in comprehension on average
  • 35% increase in awareness on average
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Dynamic Video Captions
Video With Headlines
High Impact Video Banner
Video Countdown

Display Ad Enhancements

Research confirms attention is focused on the headline space. Equativ’s enhanced display ads perform better than standard ads.

  • 2.5x lift in comprehension
  • 1.9x higher CTR compared to standard banner ads
  • No additional trafficking or creative steps
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Display Countdown
Display Headlines
Native Display
Custom High Impact Display

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Whether you’re interested in scheduling a demo, learning more about our solutions, discussing how we can help you optimize your current campaigns, or simply just want to say hi, we want to hear from you.

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